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Celine said
am mai 30 2007 @ 13:10
Très bon article! Je suis agreablement surprise par ce blog, qui traite de maniere simple tous les leviers du Webmarketing. J’attends avec impatience les prochains articles
Thibault de Saint Martin said
am mai 30 2007 @ 16:32
Merci ! Vous allez me faire rougir
Alexandre said
am juillet 23 2007 @ 19:45
Bonjour,
tout d’abord merci pour le temps passé sur votre blog. Je l’ai découvert ces jours-ci et j’ai apprécié lire nombre de billets.
Je ne suis pas du tout spécialiste du marketing en ligne et je me posais la question du coût moyen d’un CPC. Sur votre blog, dans le billet intitulé « Les bases de la publicité sur Internet » datant du 25 mars 2007, on peut lire que cela varie entre 15€ et 40€. Sur le site du journal du net, l’arcticle dont je vous joint l’URL ci-dessous semble indiquer une moyenne inférieure à 0,4 € du clic. Cela constitue une différence énorme. Pourriez vous svp m’éclairer svp ? Vos études respectives ne portent elles pas du tout sur le même genre de support ?
merci par avance pour vos éclaircissements
Alexandre
Thibault de Saint Martin said
am juillet 23 2007 @ 19:47
bonjour,
merci pour vos compliments. Je parle de c € = centimes euros. On est donc d’accord ! Tout va bien.
said said
am novembre 3 2007 @ 23:18
c bien ca
Semiha said
am janvier 30 2008 @ 12:58
MErci de Votre Article sur la pub sur Internet, G un rapport a faire pr mon tFe et ca ma Beacoup Aidée.
MErciii BEcouppppp
Laurent said
am février 28 2008 @ 22:57
Ce que j’aime bien dans cet article, c’est que tout en restant synthétique, on a une bonne vision de l’e-pub. Les chiffres clés donnant des ordres de grandeur de ce qu’on peut attendre de la publicité sur internet en terme de revenus.
Stan said
am mars 27 2008 @ 9:13
Bonjour et bravo pour votre blog vraiment très instructif.
Une question sur les CPM et CPC.
S’entendent-ils bruts ou net net HT (càd après les différentes remises pratiquées par les supports dans ce milieu)???
Si vous pensiez en brut, pouvez-vous dire quel serait le montant net net HT équivalent SVP.
Merci d’avance de votre réponse.
Cordialement.
Thibault de Saint Martin said
am mars 27 2008 @ 10:17
@ Stan. Merci pour le compliment. Je parle en net net (car le brut ne veut pas dire grand chose au vu des importantes remises exceptionnelles pratiquées, et puis l’important, c’est ce qu’on paie réellement à la fin ..)
Stan said
am mars 27 2008 @ 14:31
ok merci beaucoup!
thomas said
am août 19 2008 @ 10:41
Vous expliquez que le CPM moyen en france est compris entre 8 et 12 €. Beaucoup de chiffres circulent et l’on a du mal à se faire une idée réelle du marché.
Sans vouloir être indiscret, les chiffres que vous avancez peuvent-ils être considérés comme fiables, sachant qu’il y a des portails généralistes et des sites spécialisés ce qui rend la mesure difficile.
Thibault de Saint Martin said
am août 23 2008 @ 15:49
Ces stats sont tirés de mon observation quotidienne du média internet et de mon travail, des plans médias que je vois passer. Oui ils sont fiables.
Après ce sont des données généralistes à pondérer vers le haut pour les grands portails (MSN, Orange et co) et vers le bas pour les régies de plus petites taille et les réseaux de destockages de pub (Horizon Click, Hi media, etc…)
Dominique said
am janvier 3 2010 @ 21:28
Bonjour,
La bonne nouvelle est qu’en découvrant un peu plus avant votre site, je viens d’y trouver d’excellentes bonnes infos concernant le web marketing!
La mauvaise nouvelle est que vos billets sont si intéressants et bourres d’astuces que j’ai passe plus de temps que prévu sur vos pages et me voila retardée dans mes deadlines
Me faudra donc revenir plus tard..
Une petite note pour vous demander peut-être de décliner quelques régies/agences de pub ou micro-sponsors de qualité si cela était possible, notamment ceux publiant sur les sites médias? A défaut, quelques indications sur le type de recherches a effectuer afin de jauger la qualité et le sérieux d’une de ces régies (pour pub française sur des sites medias)serait bien utile.
Merci d’avance et bravo pour la qualité de votre site.
p.s: By the way, bonne année 2010
Thibault de Saint Martin said
am janvier 4 2010 @ 10:39
@Dominique,
merci pour votre commentaire, ça fait plaisir!
Bonne idée pour l’article, je vais y réfléchir. Sachez néanmoins que si vous faites appel aux grands portails et réseaux, vous vous garantissez automatiquement une grande qualité de service et d’exposition publicitaire.
sergent said
am mai 7 2010 @ 14:26
Lecteur attentif de votre blog, merci de faire partager vos informations si precieuses.
Bien à vous.
fatah said
am mars 31 2011 @ 23:27
merci beaucoup, j’ai aprécier parce que jai trouver tous que je cherche dans ce site.
merci